{"id":11071,"date":"2024-06-10T09:00:22","date_gmt":"2024-06-10T02:00:22","guid":{"rendered":"https:\/\/43hr.com\/?p=11071"},"modified":"2024-06-10T09:00:22","modified_gmt":"2024-06-10T02:00:22","slug":"ba-luu-y-cho-duoc-si-khi-mo-nha-thuoc-moi","status":"publish","type":"post","link":"https:\/\/43hr.com\/ba-luu-y-cho-duoc-si-khi-mo-nha-thuoc-moi\/","title":{"rendered":"Ba l\u01b0u \u00fd cho d\u01b0\u1ee3c s\u0129 khi m\u1edf nh\u00e0 thu\u1ed1c m\u1edbi"},"content":{"rendered":"
L\u1ef1a ch\u1ecdn m\u1eb7t b\u1eb1ng, ph\u01b0\u01a1ng \u00e1n nh\u1eadp thu\u1ed1c v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p marketing l\u00e0 nh\u1eefng l\u01b0u \u00fd d\u00e0nh cho c\u00e1c d\u01b0\u1ee3c s\u0129 khi b\u1eaft \u0111\u1ea7u kinh doanh nh\u00e0 thu\u1ed1c m\u1edbi.<\/p>\n
Theo b\u00e1o c\u00e1o c\u1ee7a H\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng BMI, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam c\u00f3 t\u1edbi h\u01a1n 50.000 nh\u00e0 thu\u1ed1c, h\u1ea7u h\u1ebft l\u00e0 c\u01a1 s\u1edf kinh doanh nh\u1ecf l\u1ebb. Doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng n\u00e0y s\u1ebd t\u0103ng t\u1eeb 7,7 t\u1ec9 USD n\u0103m 2021 l\u00ean 16,1 t\u1ec9 USD v\u00e0o n\u0103m 2026.<\/p>\n
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Tuy nhi\u00ean, c\u00e1c nh\u00e0 thu\u1ed1c nh\u1ecf l\u1ebb ph\u1ea3i ch\u1ecbu s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c l\u1edbn. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 n\u1eafm r\u00f5 c\u00e1c ki\u1ebfn th\u1ee9c kinh doanh trong l\u0129nh v\u1ef1c n\u00e0y s\u1ebd gi\u00fap nh\u00e0 thu\u1ed1c t\u0103ng t\u00ednh c\u1ea1nh tranh.<\/p>\n
Vi\u1ec7c ph\u00e2n b\u1ed5 chi ph\u00ed kinh doanh h\u1ee3p l\u00fd trong qu\u00e1 tr\u00ecnh m\u1edf m\u1edbi v\u00e0 v\u1eadn h\u00e0nh nh\u00e0 thu\u1ed1c s\u1ebd gi\u00fap cho d\u01b0\u1ee3c s\u0129 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ed1 v\u1ed1n hi\u1ec7n c\u00f3 \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u su\u1ea5t kinh doanh t\u1ed1t nh\u1ea5t.<\/p>\n
Chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y t\u1ea1i H\u1ed9i th\u1ea3o c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n trong h\u00e0nh ngh\u1ec1 d\u01b0\u1ee3c Nam \u0110\u1ecbnh, d\u01b0\u1ee3c s\u0129 Ph\u1ea1m Th\u00f9y Thu H\u00e0, thu\u1ed9c chu\u1ed7i nh\u00e0 thu\u1ed1c \u1edf TP.HCM, cho bi\u1ebft: \u2018D\u01b0\u1ee3c s\u0129 n\u00ean d\u00e0nh 40% chi ph\u00ed v\u1ed1n c\u1ee7a m\u00ecnh cho c\u00e1c h\u1ea1ng m\u1ee5c nh\u01b0 gi\u1ea5y t\u1edd, h\u1ed3 s\u01a1 ph\u00e1p l\u00fd, m\u1eb7t b\u1eb1ng v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t c\u1ee7a nh\u00e0 thu\u1ed1c, 60% cho thu\u1ed1c th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c; trong \u0111\u00f3 50% s\u1ebd d\u00e0nh cho thu\u1ed1c v\u00e0 10% l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng\u2019.<\/p>\n
Ngo\u00e0i ra, v\u1ec1 ti\u00eau ch\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, d\u01b0\u1ee3c s\u0129 H\u00e0 chia s\u1ebb n\u00ean ch\u1ecdn theo c\u00e1c ti\u00eau ch\u00ed v\u1ecb tr\u00ed m\u1eb7t b\u1eb1ng, gi\u00e1 thu\u00ea v\u00e0 di\u1ec7n t\u00edch m\u1eb7t b\u1eb1ng. D\u01b0\u1ee3c s\u0129 n\u00ean \u01b0u ti\u00ean ch\u1ecdn nh\u00e0 thu\u1ed1c \u1edf v\u1ecb tr\u00ed d\u1ec5 ti\u1ebfp c\u1eadn, vi\u1ec7c ch\u1ecdn m\u1eb7t b\u1eb1ng t\u1ea1i c\u00e1c v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n, \u0111\u00f4ng d\u00e2n c\u01b0 c\u0169ng s\u1ebd gi\u00fap d\u01b0\u1ee3c s\u0129 t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed marketing sau n\u00e0y.<\/p>\n
Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 d\u01b0\u1ee3c s\u0129 kh\u00f4ng th\u1ec3 b\u1ecf qua khi c\u00f3 \u00fd \u0111\u1ecbnh kinh doanh nh\u00e0 thu\u1ed1c.<\/p>\n
Theo d\u01b0\u1ee3c s\u0129 H\u00e0, trong giai \u0111o\u1ea1n \u0111\u1ea7u khi m\u1edbi kinh doanh, ch\u1ee7 nh\u00e0 thu\u1ed1c n\u00ean tr\u00e1nh nh\u1eadp qu\u00e1 nhi\u1ec1u m\u1ed9t lo\u1ea1i thu\u1ed1c \u2018Ban \u0111\u1ea7u khi m\u1edbi kinh doanh, ch\u1ee7 nh\u00e0 thu\u1ed1c n\u00ean \u01b0u ti\u00ean vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1i nh\u00e0 thu\u1ed1c. Sau t\u1eeb 6 th\u00e1ng – 1 n\u0103m, khi \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh ch\u1ea5t c\u1ee7a khu v\u1ef1c, ng\u01b0\u1eddi kinh doanh c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o m\u1eb7t h\u00e0ng m\u00e0 khu v\u1ef1c m\u00ecnh b\u00e1n m\u1ea1nh\u2019.<\/p>\n
Ngo\u00e0i ra, vi\u1ec7c ch\u1ecdn l\u1ef1a m\u1ed9t ngu\u1ed3n nh\u1eadp h\u00e0ng uy t\u00edn, t\u1ed1i \u01b0u h\u00f3a v\u1ec1 m\u1eb7t th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u0169ng s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n
Vi\u1ec7c nh\u1eadp h\u00e0ng t\u1ea1i c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 d\u01b0\u1ee3c nh\u01b0 thuocsi.vn s\u1ebd gi\u00fap d\u01b0\u1ee3c s\u0129 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian cho vi\u1ec7c nh\u1eadp h\u00e0ng. C\u00e1c lo\u1ea1i thu\u1ed1c, d\u01b0\u1ee3c ph\u1ea9m tr\u00ean s\u00e0n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng, b\u1ea3o \u0111\u1ea3m v\u1ec1 ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9 v\u1edbi ch\u1ee9ng t\u1eeb v\u00e0 h\u00f3a \u0111\u01a1n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n
Ngo\u00e0i ra, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thuocsi.vn hi\u1ec7n \u0111ang v\u1eadn h\u00e0nh c\u00e1c h\u1ec7 th\u1ed1ng kho b\u00e3i l\u1edbn \u0111\u1ea1t chu\u1ea9n GPP t\u1ea1i ba khu v\u1ef1c mi\u1ec1n B\u1eafc, Trung v\u00e0 Nam, nh\u1eb1m \u0111\u1ea3m b\u1ea3o thu\u1ed1c v\u00e0 d\u01b0\u1ee3c ph\u1ea9m giao \u0111\u1ebfn tay nh\u00e0 thu\u1ed1c nhanh nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o qu\u1ea3n trong \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t.<\/p>\n
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Vi\u1ec7c li\u00ean t\u1ee5c b\u1ed5 sung v\u00e0 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c d\u01b0\u1ee3c v\u00e0 ch\u1ee9ng ch\u1ec9 CPE kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e0 thu\u1ed1c duy tr\u00ec \u0111\u01b0\u1ee3c chu\u1ea9n nh\u00e0 thu\u1ed1c GPP. M\u00e0 c\u00f2n gi\u00fap d\u01b0\u1ee3c s\u0129 c\u1eadp nh\u1eadt \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 d\u01b0\u1ee3c v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh d\u01b0\u1ee3c.<\/p>\n
Ch\u1ee7 nh\u00e0 thu\u1ed1c ho\u1eb7c d\u01b0\u1ee3c s\u0129 ph\u1ee5 tr\u00e1ch chuy\u00ean m\u00f4n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch b\u1ed5 sung ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c (CPE) m\u1ed7i ba n\u0103m m\u1ed9t l\u1ea7n; m\u1ed7i bu\u1ed5i c\u1eadp nh\u1eadt trung b\u00ecnh 8 gi\u1edd. Vi\u1ec7c li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u0169ng s\u1ebd gi\u00fap d\u01b0\u1ee3c s\u0129 n\u1eafm \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh v\u00e0 ki\u1ebfn th\u1ee9c m\u1edbi \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n
Ngo\u00e0i ra, khi tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, h\u1ed9i th\u1ea3o c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, d\u01b0\u1ee3c s\u0129 c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 trao \u0111\u1ed5i th\u00eam v\u1ec1 c\u00e1c kinh nghi\u1ec7m kinh doanh nh\u00e0 thu\u1ed1c c\u0169ng nh\u01b0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 thu\u1ed1c trong khu v\u1ef1c m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n